Pitchfork is an American online magazine launched in 1995 by Ryan Schreiber, based in Chicago, Illinois, and has developed a reputation for its extensive focus on independent music.
However since its launch Pitchfork has grown to provide a variety of coverage on both independent music and music which is relevant popular culture (Reynolds, 2012).
Popularity and Success :
Pitchfork’s consistent growth has contributed to the brands eventual expansion. Pitchfork now host an annual awards ceremony and provide popular artists who are considered ‘trendy’ by the platforms user base a festival environment to perform in.
Awards/Festivals/Stats
One Way Communicative Method :
Pitchfork is largely successful due to the regular content uploading and their ability to analyse trends so that their content remains relevant. Although Pitchfork have been digitally based since launch they still adhere to a traditional one-way communicative model in which its users are purely recipients of the content and have no hand in actually contributing.
Evaluation :
References Pitchfork :
[2] Singer, Dan (November 13, 2014). “Are Professional Music Critics an Endangered Species?”. American Journalism Review. Retrieved September 13, 2015.
[27] “Album Reviews: M.I.A.: Kala”. Pitchfork Media. 2007-08-21. Retrieved 2011-01-30.
[28] Thomson, Paul (2007). “M.I.A. Confronts the Haters”. Pitchforkmedia. Retrieved 2007-12-10.
[29] Nicholson, Rebecca (August 27, 2008). “Why Björk is right to stand up for female producers”. The Guardian. London.
Final Media Project 2019 